About Apple & Pip
Our Founder
I’m Claire Shomade, a BACP-registered integrative counsellor specialising in work with children, young people, and families. I started Apple & Pip to support the emotional wellbeing of children, adolescents, and their families. Based in London, I am here to help parents navigate the complex journey of raising children with compassion and confidence.
Before training as a therapist, I spent many years in a completely different career — and it was my time volunteering with young people, through organisations like Prince's Trust, Action for Children, and You Make It, that made it clear this was the work I wanted to do. I trained in integrative psychotherapy and hold a Postgraduate Diploma in Child and Adolescent Psychotherapy.
I am also a parent, and I know from personal experience how demanding — and sometimes bewildering — it can be. That experience shapes how I work: without judgement, and with genuine warmth for the families I see.
I currently work with children and young people in both private practice, with Mind and within a Westminster local authority associated programme. For parents and carers I also also carry out reflective parenting sessions and run parent support workshops.
Why Choose Apple and Pip?
Compassionate Support: I offer a non-judgmental space where parents, carers and children can feel understood and supported.
Expert Guidance: Claire’s extensive training and experience ensure high-quality, effective support.
Flexible Approach: My services are tailored to meet the unique needs of each child and family.
If you'd like to have a conversation before booking, I offer a free 15-minute phone or video call consultation — just get in touch at the email below to arrange.
